The Sports Hub earned an 11.0 share overall in the men 25-54 demographic from March 24-June 15. WEEI was second with an 8.1. Last spring, The Sports Hub was first (9.0) and WEEI was fifth (6.8). The Sports Hub has been the highest-rated Boston station in that demo for the past seven three-month periods.
In morning drive (6-10 a.m.), The Sports Hub’s “Toucher and Rich†program was first with a 14.6 share. WEEI’s “Dennis and Callahan†was second with a 10.5.
In middays (10 a.m.-2 p.m.), The Sports Hub’s program featuring Scott Zolak and Marc Bertrand was first with an 11.8 share. WEEI’s “OMF†program was fourth (7.0).
In afternoon drive (2-6 p.m.), The Sports Hub’s “Felger and Massarotti†continued its dominance with a 12.8 share. WEEI’s “Dale and Holley†program was second (8.3).
In the 6-7 p.m. window, The Sports Hub, which usually airs “The Baseball Reporters†hosted by Tony Massarotti in that window, was first (11.3). WEEI, which typically has the Red Sox pregame show in that slot, was fourth (5.9).
In the 7 p.m.-midnight period, WEEI, which carries Red Sox broadcasts in that window, was first (9.4), while The Sports Hub, which airs the “Adam Jones Show†weeknights, was second (8.1).
Notably, The Sports Hub tends to trend better in the younger demos, while WEEI draws more older listeners. Entercom Boston boss Phil Zachary has said WEEI is targeting the more mature side of the 25-54 demo to lucrative effect, and the station ranks first with men 35-64. The Sports Hub, meanwhile, finished first in morning, midday, and afternoon with men 18-34 and men 18-49.