hey, potential good news- Blue Monday the most depressing day of the year is Jan 21st this year, but if the lockout ends it could be Blues Monday as in St Louis and Chicago on NHL Network
but more importantly to us BRUINS could be back and playing.
if I am running the NHL (and I should be) I would have a bunch of games that night (15) and offer all sorts of perks, discounts, treats, and market it with the Blues playing on NHL Network and make that night and the next month or even the season FREE Center ICE
All teams top rival should be scheduled that night- give away posters, sun glasses to everyone, and do half way thru all three periods 2 tix for a free trip to see the Bruins, hotel, and autograph stick to every away game the rest of year.
GET AWAY with the NHL should be promoted and with airlines as a sponser these teams should do this, this year and every year.