We spoke to one woman who spent more than 200 dollars per seat in the 500 section, which is the highest section, while others are reporting buying those tickets for less at the box office.
“What’s the reasoning? Why is it like that? Why was there no consistency in pricing as to what was posted?" said Lauren Helton. “Number two, it’s changing. You know, as you’re live in the system, why is it changing so much like that?”
We are working to get questions like Helton’s answered. A spokesperson for the Luke Combs and Eric Church management teams sent us a statement reading:
“As a matter of process, dynamic pricing was implemented during on sale. It’s important to remember that this allowed us to maximize the charitable contributions to this important cause. We are thrilled with the response and the heart of our music community to help those who need our support. 100% of proceeds will go to the charities identified by Luke Combs and Eric Church. Additionally, Ticketmaster waived its fees leaving the only incremental cost of taxes and credit card fees."