Major League Soccer is in line for a reduced linear broadcasting deal. The league previously inked a $2.5 billion streaming deal with Apple.
frontofficesports.com
The new Apple deal far outpaces what MLS would lose in these discussions, even after production costs are factored in.
Thing is, as a social media thread pointed out this morning, that number is a minimum guarantee. There could be more.
Add a recent gambling deal. Add the fact that Apple (which is making tons of $$ off data) will now use that data from users in this venture to add value to the product, and there is likely some value to MLS as well.
Which makes this either scary… or scary lucrative. Maybe even both.