I agree, I can't stand when things are pushed that don't need to be. Scott Niedermayer is a good example of this. You'd think he is Denis Potvin. There are times when I see the media portray a player in a way that I can't see it either.
I'll say this with Crosby though, as much as he became a media darling, I think it still made sense at that time.
Crosby had 120 points in his 2nd season. Gretzky had 164, Lemieux had 141. I think Gretzky easily still had the better season as a 19 year old, but I think you could compare Crosby and Mario's 2nd seasons and there was this idea that he was parallel with Mario for the first two years. So there was definitely some anticipation about him. As it was, Mario obviously had seasons where he hit his superstardom status that Crosby never hit. I think many of us thought he would get even better after 2007. He didn't offensively, but I think in 2007 there was this idea that he could.
He did get better offensively after 2007. No, not Mario better, and no, not quite over a full season, and no, you don't look at raw points only to determine if someone got better but he absolutely hit a higher level in the regular season in 2010/11. One could argue he actually started this after getting rid if his Cup hangover a 1/4 of the way into his 09/10 season.
Was he ever destined to reach Mario/Wayne heights? His dominance coming into the league was certainly similar but I think he was more NHL ready at an earlier age than Wayne/Mario that he hit the ground running moreso then those two. Of course playing in a less conducive environment for high scoring cannot be completely ignored.