The NHL doesn't care about marketing the sport. They constantly duck out from Olympics. They pick random teams out of a hat, and play in the same countries over and over. Want to grow the game Why not play in f***ing Spain, France, Portugal? Hockey is already very popular in Sweden.
NHL guy: We should play some games in a new market.
NHL guy 2: Yeah, that would expose the game to new people. How about Australia?
Betman: Only if we showcase the most irrelevant and least valued team in the league. Arizona. Otherwise, Sweden. Again.
NHL guy: But Gary, dont you thi-
Betman: Arizona. BARRETT HAYTON
Why did they bring f***ing Arizona to Australia in Pre Season? Really? You cant tell me they actually thought this through.
NBA does it right. When they have games overseas, they use their brains and showcase Kobe (RIP), Lebron, Curry