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Rumor: Kings rebranding with a new logo?

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johnjm22 said:
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Photoshop with the bottom stripe and logo made smaller. Logo is also moved down slightly.

Looks a little better IMO.
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Still fugly.
 
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DryIslandBartender said:
Smythe Division and Clarence Campbell trophy. Not to mention they won arguably one of the most entertaining playoff series in NHL history with a ton of eyeballs on it.

Game 7 in Toronto was peak hockey, imo. Which is why there’s obvious nostalgia with the logo and colors. These players like Doughty and Byfield (who is too young to remember those days but I’m sure he knows hockey history) love these jerseys.


I wish they would have added a little purple and/or added Los Angeles on the bottom of the jersey like they did with the purple jerseys AEG started out with. Something obviously different would have gone a long ways but again, the people making these decisions are from the Chevy logo era.
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F the Chevy logo era. It never met expectations and then quickly became some of the worst seasons ever in the history of the Kings.
 
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The surprising thing about the belly stripe? It actually looks pretty damn sharp on our road unis....
Strangely, I couldn't find this full body picture ANYWHERE, except for this obscure site called Uniswag. No other publishing had a full body shot of Danault like this, not even the Kings

I was wondering how the socks would break it up, and it looks great all together.

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Similarly, the white belly stripe isn't as bad on the home jersey when the socks are in view. It's grown on me in this light.

When talking about the thickness of the stripe, I don't think it helps that the glittery-grey tends to blend in with the white at a glance, making it appear larger than it is. But, still sleek. Good jersey.
 
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Honestly they could have done way f***ing worse with the design. Have ya'll seen what Utah's jersey and logos project to look like? Boring af.
 
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Snoop likes it… I’m in.



In fairness it looks better now you can see the detail.
 
I think if they incorporated some yellow and purple into the silver and black, it’d hopefully make the jersey pop more. They’ve already combined the Chevy logo with the crown inside, so some more color is what most people seem to be asking for.

At the end of the day it’s a specialized costume. So it’s a trivial thing when it comes to entertainment value.
 
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You know what though guys….a big part of the culture in LA is freeways and traffic so it actually makes sense for them to put an 8 lane highway across the front of the jersey.
 
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Maynard said:
You know what though guys….a big part of the culture in LA is freeways and traffic so it actually makes sense for them to put an 8 lane highway across the front of the jersey.
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Then it should have something like that old Hurricanes jersey stripe design. That way much like the freeways, it's cluttered with nonsense and junk to keep it true to life.
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Better hope that the new big crest is made of Kevlar. We better be blocking a ton of shots as we all know scoring will be scarce.
 
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