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If you were voted for NHL Commissioner for a day, how do you market the NHL?

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hamzarocks said:
Is it time for WWE NHL hockey?

Screw you...auston your fired

Followed by auston matthews coming and beating my ass in my executive suite to earn back his spot in the NHL
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Not going to lie i would absolutely watch

(mickey mouse theme plays) BAH GAWD THATS MITCH MARNER'S MUSIC
 
hangman005 said:
Nude Tuesdays. :sarcasm::laugh::naughty:
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Maybe with her doing the game.
 
Spotlight a new NHL star from different cities each week to young fans. Showcasing everything from their preparation, skill, scoring highlights, day in the life of montage....

Get kids attached early and they will be NHL fans for life...
 
Remove blackout completely, give access to entire league for 15 dollars a month regardless of area, remove all exclusive broadcasting contracts.
 
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Olympics = your superbowl

Bride FIFA so its USA v Canada in the gold medal finals

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Players need to be interacting w fans; more free fan fests .. bring kids at game into locker room afterwards .. I NEVER see caps players do anything around DC .. never at some local community festival never around any events

** cocktail fundraisers at expensive venues dont count **

NHL cant do the same as NFL NBA and expect the same results
 
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But honestly .. drop the price of tickets

Wanted to spontaneously take my 12 year old to saturdays game .. $130 per for cheapest seats and that was before fees

$300 for a dad and daughter to get the worst seats in the house?

f*** that
 
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I would market NHL stars more, starting with the league’s greatest player, Sidney Crosby. He’s the perfect human being—he always mows his lawn, brushes his teeth twice a day, and goes to bed early. The man does everything right, and it’s downright inspiring.
 
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Bear of Bad News said:
Really depends on the level (when I play A and B, it's fine; when I play lower levels, hoo boy...) but beer league games have always been chippier than the NHL.

Especially in non-checking leagues, because (some) players take every bit of contact as a personal affront.

Shout out to the Sport Stable in Superior, Colorado and to the Promenade in Westminster! Y'all keep it real.
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I can attest to this having played C and D league as well as officiating all levels of adult league. The lower you go down in level, the crazier the games get. One of the worst (and funniest, to me at least) incident is when I had to toss a couple players out of a C league game for fighting. Once they left the ice, they immediately went after each other in the dressing room hallway and kept fighting each other. They earned match penalties from me for doing that. :laugh:
 
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Summer Rose said:
I can attest to this having played C and D league as well as officiating all levels of adult league. The lower you go down in level, the crazier the games get. One of the worst (and funniest, to me at least) incident is when I had to toss a couple players out of a C league game for fighting. Once they left the ice, they immediately went after each other in the dressing room hallway and kept fighting each other. They earned match penalties from me for doing that. :laugh:
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I had a guy get kicked out and try to meet us in the parking lot afterwards. We were able to talk him down.
 
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Neil Racki said:
But honestly .. drop the price of tickets

Wanted to spontaneously take my 12 year old to saturdays game .. $130 per for cheapest seats and that was before fees

$300 for a dad and daughter to get the worst seats in the house?

f*** that
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I totally agree. A lot of people I know with kids would love to take them to games, but it's just not feasible most of the time. Especially to drop all that money for someone who isn't really a fan yet.

Just curious, what arena was that in? Ticket prices are outrageous these days. Luckily I live in a fairly weak market, so I can get last-minute tickets on a whim pretty cheaply ($24 after fees for tonight's game vs. NJ). But even in this weaker market tickets can get unaffordable, especially if you're taking 3+ people.
 
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Rodgerwilco said:
I totally agree. A lot of people I know with kids would love to take them to games, but it's just not feasible most of the time. Especially to drop all that money for someone who isn't really a fan yet.

Just curious, what arena was that in? Ticket prices are outrageous these days. Luckily I live in a fairly weak market, so I can get last-minute tickets on a whim pretty cheaply ($24 after fees for tonight's game vs. NJ). But even in this weaker market tickets can get unaffordable, especially if you're taking 3+ people.
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Capital One Arena .. Caps prices have gotten better.

$97.03 = 2 tickets (after fees and taxes), sec 430 row Q for tonights game if I bought right now .. not the worst

Saturday game it was $130ish per (before fees and taxes) for worst seats but I looked about 5 hours before puck drop, weekend game, big double bobble head giveaway ... and Caps had been on a long west coast road trip and thsi was 1st game back
 
Get more kids playing hockey. Subsidize/fully fund youth hockey leagues around the world. Push for deep discounts on equipment for youth leagues from NHL sponsors, or contract with new vendors to provide affordable/free gear for kids in those leagues. Heavily advertise for these NHL affiliated youth leagues to help drive engagement, and get NHL players to show up to events. Create a program to make NHL branded floor hockey equipment available for schools, that includes IKEA-esque instructions for how to play so the PE teachers can figure it out.

To bring in the non-athletic types, create a league-wide initiative where every team gives out free ticket vouchers to students who achieve something notable academically, good for 4 tickets to a regular season home game of their choice. Free tickets for the valedictorian of every high school in the area. Free tickets for the kid who wins the area spelling bee. Or that reads 100+ books from the library.

I think this will be much more successful than adding more noise to the internet with an ad campaign.
 
Get the stars of the league out in front of the masses.

Late night talk shows. Better commercials accentuating the speed and skill of the game, while not ignoring the physicality.

Have 3-4 days a year where ALL 32 teams are in action and make sure everyone knows it.

In this day and age, you have to tap into certain influencers. Get them into the arenas and posting about the games.

Require that their broadcasting partners have weekly specials showing both highlights and pick a player from each team to focus 20-30 minutes on to get audiences more familiar with these guys.
 
If EA currently has exclusive rights to make NHL video games, end that exclusivity and open it up to multiple other game developers at once.
If someone makes a genuinely standout game you've got the potential to draw in so many new potential fans.
 
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