archangel2
Registered User
- May 19, 2019
- 2,971
- 1,835
If you were voted for NHL Commissioner for a day, how do you market the NHL?
- Thread starter sawchuk1971
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PhysicalGraffiti
Bolts STM
Show highlights from the Red Wings/Avalanche years of vicious fighting to include the goalie fights. I'd utilized AI To make it look like it wasn't from the 90's.
dabeechman
Registered User
- Sep 12, 2006
- 5,198
- 677
Most of us are fans because of the way hockey "used" to be. My beer league games shouldn't be chippier than the NHL.
1). You have to bring back the accessibility of the game. The viewer is required to pay for multiple subscriptions to watch every game of their team. National blackouts and NHLN games can get the boot.
2) Officials need to step back and let the game play itself. Currently officials are too involved in "game management".
3) Simple to understand rules regarding goal/no-goal situations. We have all watched hockey for a long time, and we still have no idea why some goals are good and others are called off.
4) Violence. It is a physical sport. Let them be violent. It's the one thing that sets ice hockey apart from many of the other sporting events. Head shots, boarding, etc. are a hard stop, but soft calls and enabling the diving to continue to be apart of the game needs to stop.
1). You have to bring back the accessibility of the game. The viewer is required to pay for multiple subscriptions to watch every game of their team. National blackouts and NHLN games can get the boot.
2) Officials need to step back and let the game play itself. Currently officials are too involved in "game management".
3) Simple to understand rules regarding goal/no-goal situations. We have all watched hockey for a long time, and we still have no idea why some goals are good and others are called off.
4) Violence. It is a physical sport. Let them be violent. It's the one thing that sets ice hockey apart from many of the other sporting events. Head shots, boarding, etc. are a hard stop, but soft calls and enabling the diving to continue to be apart of the game needs to stop.
Bear of Bad News
"The Worst Guy on the Site" - user feedback
- Sep 27, 2005
- 14,809
- 30,536
Really depends on the level (when I play A and B, it's fine; when I play lower levels, hoo boy...) but beer league games have always been chippier than the NHL.
Especially in non-checking leagues, because (some) players take every bit of contact as a personal affront.
Shout out to the Sport Stable in Superior, Colorado and to the Promenade in Westminster! Y'all keep it real.
Bruce Granville
Registered User
- Oct 11, 2014
- 6,086
- 4,845
Well, the issue with marketing is that 50% of it is a waste of money.
Unfortunately you don‘t know which half…
Executives from across the major sports generally agree that the NHL has the best on-field product, but the failure is translating that to a broadcast. This has been a failure of the NHL's broadcast partners more than the league directly, and it means that even if the NHL had hit upon some good marketing tactics, you wouldn't really know it, as the televised product can't sustain viewership.
Where the league has a responsibility is to focus on that product instead of the money in contract negotiations with carriers. Who is going to invest talent, and who has a vision for a dynamic broadcast that brings the on-ice action to the screen?
Figure out how to give viewers something that they'll want to keep watching before you try to get them to watch.
Where the league has a responsibility is to focus on that product instead of the money in contract negotiations with carriers. Who is going to invest talent, and who has a vision for a dynamic broadcast that brings the on-ice action to the screen?
Figure out how to give viewers something that they'll want to keep watching before you try to get them to watch.
doublechili
For all intensive purposes, your nuts
- Apr 11, 2006
- 19,150
- 15,691
If the ultimate goal is to make hockey as popular as the other major sports, they've got to get rid of the ice.
That's not a serious suggestion, but that doesn't also mean it's not correct.
That's not a serious suggestion, but that doesn't also mean it's not correct.
Fixed to Ruin
Come wit it now!
Harvey Birdman
…Need some law books, with pictures this time…
The league needs a better streaming situation that it has now. So I’d setup meetings with all of YouTube, Netflix, Amazon, and Apple and work out a deal where I could get all the games under one roof. Obviously there would have to be a staggered roll out due to existing regional distribution but let them expire and have a line in the sand date on this date all games will be under one roof. Ease of access for the paying fan is the number one easiest way to grow the game.
Expand out community outreach programs. Sit down equipment manufacturers, the players association, ownership, and work out a way to create a grant fund that could be distributed by the 32 teams to local youth athletes, associations, or schools to get more sticks in hands. Pay for skate lessons. And endear these young athletes to their team and the league. Grow out these programs as large as they could be made that financially makes sense. I know some outreach like this currently exists but it needs greatly expanded and promoted.
Actively encourage the players association to have the star players interact with social media personalities and podcasts. Reach out to the largest podcasts, the Joe Rogans, Lex Fridmans, etc and try to build that bridge so that the star players can get more exposure and be put into situations where their personalities can be seen.
Expand out community outreach programs. Sit down equipment manufacturers, the players association, ownership, and work out a way to create a grant fund that could be distributed by the 32 teams to local youth athletes, associations, or schools to get more sticks in hands. Pay for skate lessons. And endear these young athletes to their team and the league. Grow out these programs as large as they could be made that financially makes sense. I know some outreach like this currently exists but it needs greatly expanded and promoted.
Actively encourage the players association to have the star players interact with social media personalities and podcasts. Reach out to the largest podcasts, the Joe Rogans, Lex Fridmans, etc and try to build that bridge so that the star players can get more exposure and be put into situations where their personalities can be seen.
kingsfan28
Its A Kingspiracy !
No more marketing the outdated "original six" as the leagues main slogan. Nobody is racing home so they can watch an original six game, yet every week, there it is pushed on the fans as a huge deal.
Better broadcast teams and on ice production. ESPN is the worst at this. They use 5 cameras, that's it, zero creativity in their broadcasts for hockey. It's like they send their worst camera men to these games. The NFL on average uses 15-20 per game, double during the playoffs . I don't want to hear PK Subban talk about Ed Snieder and Bobby Clarke for the entire 3rd period as the game is going on either . Shut up and call the game!
No more blackouts. One spot to watch any game with any teams feeds without the bs of blackouts because you live in a territory 3 miles outside your teams zone, and technically inside another zone.
Better broadcast teams and on ice production. ESPN is the worst at this. They use 5 cameras, that's it, zero creativity in their broadcasts for hockey. It's like they send their worst camera men to these games. The NFL on average uses 15-20 per game, double during the playoffs . I don't want to hear PK Subban talk about Ed Snieder and Bobby Clarke for the entire 3rd period as the game is going on either . Shut up and call the game!
No more blackouts. One spot to watch any game with any teams feeds without the bs of blackouts because you live in a territory 3 miles outside your teams zone, and technically inside another zone.
Nogatco Rd
Pierre-Luc Dubas
- Apr 3, 2021
- 4,318
- 7,814
This tracks tbh.
My first nhl game was the Flames vs Caps at the USAir Arena in 1993, and they had a miniature Goodyear blimp that flew around inside the arena via remote control. I thought it was the coolest f***ing thing I’d ever seen and wanted to grow up to be the guy that controlled the blimp.
Golden_Jet
Registered User
- Sep 21, 2005
- 28,095
- 14,987
Golden_Jet
Registered User
- Sep 21, 2005
- 28,095
- 14,987
That’s not bad , that would mean cap wouldn’t go up as quick, and eliminate some TV money, and mean season tickets won’t go up as quickly in price.
Last edited:
Golden_Jet
Registered User
- Sep 21, 2005
- 28,095
- 14,987
- Jan 22, 2007
- 14,789
- 8,025
1. Remove the Instigator Rule.
2. Return the size of goalie equipment to the 80s.
3. Remove all the ads from the ice, glass (on TV), and 80% of the boards so fans can 100% focus on the players and the product.
4. Go back to the home team wearing white so casual fans can fall in love with other jerseys.
5. Create a partnership called Popcorn and Ice where each local team's games are played in local movie theaters on the big screen. Each ticket is $20 and comes with unlimited popcorn and slushy drinks.
6. Produce the first ever AI simulation titled "The Grail" and have a 7-game series featuring the greatest players today vs. the greatest in all previous decades. Make it a massive event... both in terms of production value and entertainment.
7. Finance Hollywood movies based on iconic hockey stories... the Broad Street Bullies, Eddie Shore, Mario Lemieux, etc. ... Slap Shot, The Mighty Ducks, and Miracle all contributed to a rise in hockey popularity.
2. Return the size of goalie equipment to the 80s.
3. Remove all the ads from the ice, glass (on TV), and 80% of the boards so fans can 100% focus on the players and the product.
4. Go back to the home team wearing white so casual fans can fall in love with other jerseys.
5. Create a partnership called Popcorn and Ice where each local team's games are played in local movie theaters on the big screen. Each ticket is $20 and comes with unlimited popcorn and slushy drinks.
6. Produce the first ever AI simulation titled "The Grail" and have a 7-game series featuring the greatest players today vs. the greatest in all previous decades. Make it a massive event... both in terms of production value and entertainment.
7. Finance Hollywood movies based on iconic hockey stories... the Broad Street Bullies, Eddie Shore, Mario Lemieux, etc. ... Slap Shot, The Mighty Ducks, and Miracle all contributed to a rise in hockey popularity.
- Jan 22, 2007
- 14,789
- 8,025
This is correct. The NHL was ahead of its time. Could you imagine the ticket prices today to see the Broad Street Bullies empty the benches?!?! MMA is all the rage because it's intense, violent, and full of characters and storylines. The two loudest times in terms of crowd noise during a game are goals and fights. Why you would remove one of them intentionally... and think it's good for business... is beyond me.
And, while we're at it, remove the politics from the NHL. Fire any broadcast panel that embarrassingly campaigns against fighting and physical play.
cowboy82nd
Registered User
hangman005
Have I told you I miss Logan Thompson
thegazelle
Registered User
- Nov 11, 2019
- 333
- 566
I would put the focus back on the game, gameplay, and the organic excitement of the game rather than going with the American cringe-worthy click-baity type of marketing such as constant changes to the All Star game just to attract new eyeballs. The problem with that is, those eyeballs change like fashion, given the low attention of many people.
I think the big problem is having to "market" the game. I think that, like many failed advertisement campaigns presumes an underlying premise that the game NEEDS to keep changing deliberately through marketing intervention, rather than just let the natural game play and excitement drive the interest.
I knew when they removed Don Cherry, the game was going in a direction which I knew was not what drew me to the game in the first place. CBC experimenting with Strombo, and trying to do slick presentations and such watered down the natural attractiveness of the game, purely from gameplay, stats, players, etc. Now it seems the NHL is driven by more style than substance. Some may argue style is needed as that's what people want, but I would say, don't cater to the lowest common denominator of shifting interest, but attract people who want to see the game itself, not all the noise around covering it.
I think the big problem is having to "market" the game. I think that, like many failed advertisement campaigns presumes an underlying premise that the game NEEDS to keep changing deliberately through marketing intervention, rather than just let the natural game play and excitement drive the interest.
I knew when they removed Don Cherry, the game was going in a direction which I knew was not what drew me to the game in the first place. CBC experimenting with Strombo, and trying to do slick presentations and such watered down the natural attractiveness of the game, purely from gameplay, stats, players, etc. Now it seems the NHL is driven by more style than substance. Some may argue style is needed as that's what people want, but I would say, don't cater to the lowest common denominator of shifting interest, but attract people who want to see the game itself, not all the noise around covering it.
On a larger scale, something Ive been bemoaning for years is how wasted the canadian major junior televised rights are as a product. Theres tons of fascinating storylines across the CHL every year, easily as marketeable as college football is, but easily 70% of the hockey world cant access it because coverage is either done by a college-station tier broadcasting team that only broadcasts on the local cable station from rogers, or the newspaper report from the Sarnia Enquirer.
Youre joking right? Bettman is absolute trash at every aspect of his job besides fighting the PA and he costs over 10 f***ing million a year. Literally anyone else would be better.
EazyE1
Registered User
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