Brad is very appreciative of all of them and the players. He hugs them, shoves them, teases them and if anyone is having a tough time he is there for them. He is a very passionate and emotional guy.
All of the players include the guys who work for the team.
The chemistry is cool to see. I don't think it was like that 23 years ago when I first had the seats.
As someone posted in another context, more than any other sport, hockey is a culture.
I suspect the culture created by Peter Chiarelli, Claude Julien, Zdeno Chara, Patrice, Brad, et. al. has something to do with the change you mention. Over the years, the Bruins have consciously fostered a tight-knit locker room and it doesn't surprise that the players treat everyone involved with the club like a family. (Because it is.)
Whatever else is true of today's NHL, that is one of the main reasons I love the B's in particular, and NHLers in general.