I know, but then I just saw this on NHL.com
We want fans to celebrate their fandom by customizing and personalizing certain products. For these customizable products, including jerseys, we invite customers to tell us how they would like their preferred name or other text to appear by typing that text into the field indicated. However...
shop.nhl.com
And.....are they wearing that tomorrow? NHL.com is sold out of the ones they're wearing tonight, so maybe this new design is dropping tomorrow and that site knows it so they're on sale?