I think they should have one or more people who never talk in public, don't care what anyone says, and make most of the hiring and team direction decisions.
Have someone like Bergevin make public statements and do flamboyant public stuff.
Have other people do coach/GM/assistants/scouting as hired by the faceless people. Train and develop your own people including language (both recruiting francophones and providing language courses). There just aren't enough experienced people, to say nothing of good experienced people, available. You have to find and develop your own. Start coaching and GMing courses at U of M and/or UQAM...
Have someone like Bergevin make public statements and do flamboyant public stuff.
Have other people do coach/GM/assistants/scouting as hired by the faceless people. Train and develop your own people including language (both recruiting francophones and providing language courses). There just aren't enough experienced people, to say nothing of good experienced people, available. You have to find and develop your own. Start coaching and GMing courses at U of M and/or UQAM...