you take what the pk gives you.
if they back off the points, you feed the points and try to get a shot thru traffic. if they play tight point high you try to feed the middle and work in behind their pk forwards. we've been doing a good job of that so far, which is why we have two PP goals from the point (josi,subban) and a deflection goal from the point (fisher from josi's point shot) and two goals from midrange (smith, fisher) when they concentrate on covering the defensemen on the point.
so far, I don't know how anyone can be even slightly critical of our pp. we've had 11 total (one only being for about 15 seconds), and scored 5 goals, all 5 inside the first minute of the pp. and had scoring chances on all 5 of the other full PP's we've had.