- Aug 24, 2011
- 29,228
- 14,605
I always thought their logo/uniforms were decent enough. Puzzled by the change.
I'm no marketing expert but I've always felt that part of the trouble with expansion teams (in all sports) is that they're seemingly constantly changing their jersey, color, and logo in drastic ways. Part of what makes the O6 team's uniforms so great is the consistency behind them. Obviously a team like Florida is lacking at least 30 years of history and tradition but I think it's hard to make that if you're changing your brand recognition every couple of years.
I'm no marketing expert but I've always felt that part of the trouble with expansion teams (in all sports) is that they're seemingly constantly changing their jersey, color, and logo in drastic ways. Part of what makes the O6 team's uniforms so great is the consistency behind them. Obviously a team like Florida is lacking at least 30 years of history and tradition but I think it's hard to make that if you're changing your brand recognition every couple of years.