Agreed.From the casual fans or fans that I’ve talked to that don’t really watch hockey they have told me the first thing they notice is the scrums and fights, some were even surprised the refs let them fight bare knuckles on skates, they even think the goalies fighting each other were even more entertaining and couldn’t get enough of it.
I'm a bit of a oddity - grew up loving hockey while the rest of my family is rather indifferent...Long story short - those that know me always inquire about the sport and it's history of violence...Most people I know seem genuinely interested in the physical/nasty side of the sport and few if any are turned off by it.