I imagine NIL is now a deciding factor for kids at this level even if it's not information we can easily access. I know it was a factor in Hagens decision to commit to BC last fall. And it would explain how Michigan has been able to hoard so many of these kids recently.
I do wonder how much schools like BU, Denver, and North Dakota will be able to keep up with their peers as far as NIL goes. They're obviously college hockey powerhouses, but they might not have the same NIL infrastructure in place given that they don't play Power Five football/basketball, which is where the real money is.
Minnesota is a Power Five school, so I don't see why they couldn't keep up with BC/Michigan as far as giving a kid like Berchild a sweetheart deal.