Ducks & Kings to Unveil New Logos

[IceManCat]

Bring back all the 90's logo's and jerseys

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I think it’s a good update. They nipped and tucked the overall “chevy” banner. More weight in the “Kings” font looks better and Los Angeles is more legible from a distance.

I like the older crown more

 

[KingPuckChoo]

this update is shit

 

[RiverbottomChuck]

Not great, not terrible

 

[BKarchitect]

You just knew they weren't going to go back to Forum Blue and Gold as their primary because they can sell that look in the Retro/Alt category like hotcakes and still try to get people to buy this very slight update to the black and silver Chevy-logo era stuff.

With the Kings forgoing Forum Blue and the Ducks set on Orange over Eggplant...plus the Coyotes beautiful purple alts now dead and Utah seemingly steering itself into a black primary / powder blue secondary color block...it appears the purple renaissance I was hoping for is DOA.

 

[HanSolo]

Kings are a rival team but separating that, I generally dislike wordmark logos. I think this is slightly below fine with that bias in mind, but I've seen worse.

 

[cptjeff]

Meh. Just put the damn crown in the middle of a black, white and sliver uniform even if you don't want to embrace the purple and gold. They made the Chevy logo look better, but you still don't need anything more than the crown.

 

[End of Line]

Just go all in and make Chevy your jersey sponsor, LA.

If only Chevy would go back the 90’s as well and bring back the square body

 

[Little Psycho]

The only thing Luc knows how to do is recreate shitty jerseys with basic color schemes.

 

[kilowatt]

I don't really know how to explain it but it's almost like they made the logo... cuter somehow? It feels like children's legos or something?

 

[The Gr8 Dane]

Looks like shit

 

[kilowatt]

You guys are never gonna guess what Robitaille's jersey looked like in juniors when he played for the Hull Olympiques.

More black and white!

 

[BigKing]

View attachment 884771

I think it’s a good update. They nipped and tucked the overall “chevy” banner. More weight in the “Kings” font looks better and Los Angeles is more legible from a distance.

Looks like the "new" crown is more like the one used on the last RR than the original crown.

Blake has talked about the Kings needing to be more physical and tougher around the net on both ends of the ice. Logo change foreshadowing upcoming roster moves as the update makes the logo look bigger and slower, if a logo could be slow or fast.

 

[StreetHawk]

Meh. Just put the damn crown in the middle of a black, white and sliver uniform even if you don't want to embrace the purple and gold. They made the Chevy logo look better, but you still don't need anything more than the crown.

The words are larger than the crown. The team is called the Kings. Can figure that out if you just use a crown for the logo.

 

[ru4reals]

They went to a worse version of an already sh*tty logo. Only Luc and the Kings. LoL.

 

[FrozenKing18]

PowerPoint WordArt font lookin-ass

 

[DrandonBudinsky]

That isn't true. This was part of the first push of 3rd jerseys from the NHL. It was a pilot program and the teams had little input on the end result was.

While I agree that the program was a push to get third jerseys in 1996, I have to also say that it was a “test market” of sorts for teams to try out-of-the-box ideas to update their looks to consider rebrands. Kind of like what reverse retros are these days

This proved to work so well for the Rangers that they adopted the Liberty jerseys full time as alternates. Hey look, it’s Luc!

For an Original Six team, that is highly rare to go this bold. (The flipside is the Pooh bear wasn’t a hit )

Respectfully, not entirely sure your statement that the teams had little input is accurate. There’s behind the scenes shots of the Rangers’ GM at the time,Neil Smith, with designers and he was really involved with the final Liberty third jersey design and roll out. These were just some of the designs he nixed before choosing the Liberty design.

And as this article states the Kings worked with a design firm to update their branding, so I think teams had final say. It’s just that the NHL asked some teams to slap their crests on to jerseys that had gradients or bolder design elements.

Dan went on to tell me that he was the Creative Director at The Mednick Group in 1993, which at the time was one of the largest independent design and marketing companies on the West Coast. The Mednick Group were approached by the Los Angeles Kings who were looking for a revamp of their current logo.

 

[Machinehead]

Crown is a bit busy for my taste. I would have liked to see the current crown on the old logo.

 

[kingsholygrail]

https://x.com/i/web/status/1803805087132963155

Pride = Power = Passion

Just hoping JNCO jeans and parachute pants dont make a huge comeback.

View attachment 884789

JINCO jeans with a wallet chain that reached the ground.

 

[cptjeff]

And as this article states the Kings worked with a design firm to update their branding, so I think teams had final say. It’s just that the NHL asked some teams to slap their crests on to jerseys that had gradients or bolder design elements.



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Crazy to see those- I always thought that what made the Burger King logo so bad was so cartoonishly mad, that if they had actually made the guy look dignified it could have worked.

Turns out, they had that option- and a lot of them (not the shouting/singing ones!) would indeed work. They just went with the 'make it angry and intimating' stupidity that was all the rage, and it just looked stupid. #4 or #6 would actually have been decent.

 

[ScoreZeGoals]

i feel like this is one of those designs you can look at and tweak a million times, but then you look back at what you're mimicking and the conclusion should easily be "the old one is better"

i just don't see any improvement over the original 90s chevy, even the new crown looks silly

The only improvement in my eyes is "Los Angeles" being bigger and easier to read

 

[DrandonBudinsky]

Crazy to see those- I always thought that what made the Burger King logo so bad was so cartoonishly mad, that if they had actually made the guy look dignified it could have worked.

Turns out, they had that option- and a lot of them (not the shouting/singing ones!) would indeed work. They just went with the 'make it angry and intimating' stupidity that was all the rage, and it just looked stupid. #4 or #6 would actually have been decent.

This quote made me laugh:

"the Kings were a little sensitive about being a relatively old team" so the grey beard was given a youthful dye job… to purple.

I did a simple concept mockup of what “could have been” in their 3rd jersey rollout had the Kings went the Rangers & Bruins route and went for a bold crest design instead of the gradient sashes.

Would the Kings fans at the time been open to this? Or would it have been given the Islanders’ “fishsticks” mockery?

 

[piqued]

The unveiling video/animation seemed to have 10x more effort put into it than the logo itself

 

[BCNate]

Kings updated logo is an improvement on the last one for sure, but I can't see why they don't just go with the original crown as the logo.

 

[BertCorbeau]

Went with a safe option which is kind of meh in my opinion

 

[Albatros]

Kings updated logo is an improvement on the last one for sure, but I can't see why they don't just go with the original crown as the logo.

Just the crown seems like a trademark nightmare.