Doc is going to get mad at me for this, but what the hell? We still laugh about it every time we talk about it.
So just to take you through it: before the game starts, we always go over all of our graphics and the promos, and there’s rehearsals, right? The billboards are what we run coming out of a break, and usually on the national shows those are done live. On the cable channel, they’re usually taped.
So one day, we were in St. Louis, I forget what year it was, but this was right around when TurboTax had a breach. We were doing a national game, but our understanding was that we were in rehearsal when we were recording the billboards. So Doc is reading them — you know, a Bud commercial, like, “the NHL on NBC brought to you by Budweiser, United Airlines and TurboTax.” And without a bat of an eyelash, Doc goes, “And TurboTax, it’s amazing what hackers can do.” He just gives a quick little, you know, and we laughed.
Well, what ended up happening was, instead of doing the billboards live, they ran Doc’s taped version. So we’re sitting there and all of a sudden here come the billboards and I’m going, “Usually we read these live, but maybe there was a problem and I just missed something.” Then I hear, “And brought to you by TurboTax, it’s amazing what hackers can do.”
They just kept his rehearsal because they thought it was so good, but nobody ever caught it. Everybody was just roaring when he did it at rehearsal, but when it really went out over the air, trust me, there was no laughing when that happened. I’m not kidding you, his phone was ringing in the booth. He was on the phone with Lou Oppenheim, our agent, I think calling the sales department. I was like, “This is probably not good. We’re probably writing a check to TurboTax for $50,000 for the sponsorship.”