Exactly my thoughts as well. For those of you saying "it's a business," I'm wondering what business you all work in where morale, optics and politics aren't a key part of the calculus of business operations, and where labor just keeps their heads down and gives 100% while they wait for the bean counters to announce the next wave of layoffs, because, by golly, they have a really important job to do and "that's what the paycheck is for."
Sports, like all competition, is highly psychological. It feels clear to me that the Rangers players feel that their situations are untenable. I don't care what your industry is, it is extremely difficult to perform at your full capacity when your organization is in crisis mode — especially when the crisis is public and you feel the breath on your neck. It is very difficult to perform when you are walking on eggshells, or wondering whether today is your last day at the organization.
Whether or not they're coddled millionaires doesn't really factor. People need to be properly incentivized and feel valued and like a crucial part of a team if you want them to give a shit about the product or service or company or team. You can say "that's what the money is for" all you want, but if the goal is to maximize the performance of your talent pool, you can't ignore the psychological factor and incentive structure. These players are already getting their checks. "The fans are paying their hard-earned dollars to support the team." They probably don't care about the fans, which is fair; most of us are idiots and otherwise kind of suck and are weird obsessives.
You need to work with the talent and meet them where they are at. All workplaces worth a shit, or at least worth doing your best at, "coddle" their workers to some degree, and endeavor to treat them decently — and when all else fails, provide an avenue for workers to part ways gracefully and save face.
It's management's job to not cause their workers to revolt. Item no. 1 in their job description is to manage the talent. There is a right and wrong way of doing things, and the Rangers players feel that things aren't being done right, and it's exacting a psychological toll on them.
I'm not saying I'm sympathetic to who by all appearances are a group of crybaby millionaires; I'm saying that if the goal is to maximize performance, it's simply not an item in the equation.