The Athletic took venture capital money and spent it like a drunken sailor trying to build a user base they could sell. Now that they have sold it to the NY Times it's going to be cut to the bone. Ultimately I don't think the economics are there for mass market traditional sports reporting behind a paywall. I think the only thing that makes sense is uber-niche content behind paywalls that devoted fans will pay for because its the only way to get it (e.g. The Wrestling Observer, or JFresh's substack).
Yes, people are acting like this is a optional cash grab rather than an attempt to make the Athletic a functional model that can actually survive.
They have a bunch of actual professional writers with actual salaries, that’s expensive.
Lots of things that have tried to go without advertising have had to turn to that, it’s very hard to monetize written content beyond people begging on sites like Patreon.
I hate that they don’t have a Devils writer. Right now they’re likely more catering to the existing fanbases on the site by making sure those get more content. It is what it is.
But I’m realistic about the business model though and what will happen with sports coverage of it goes away. (I assume it will be even uglier and more barren.)
The whining about the betrayal of the ads is so grating.
I get that it’s disappointing but unless you’re a child you should be able to figure out why a website that sold stopped hiring a million people while being super cheap and ad free. They can’t charge a ton for it, they need ad revenue.
I’m not a super fan or something, they stole all these writers for a giant project that very well could go tits up or become a shell of itself and fire most of them. Until the latter happens though I will give them money.
People can not support them, it’s their money, but the whiny, wounded public I’m Flouncing Because Ads posts in the comment sections of articles is annoying.