Thing is, WWE is either going to get guys from the Indy's or they're going to get guys who they've developed on their own.
These guys just aren't falling out of the sky to become wrestlers. They get training somewhere.
WWE has failed to create a solid superstar in how long? Since Cena? How many years ago was that?
The rest of them are legitimate Indy guys because WWE has no other choice because they can't develop a talent.
You can give credit to Punk or Bryan, or you can also realize that WWE has no other choice but to give these guys chances because they can't create anything on their own because they suck at writing.
They could have very easily, had they so chose, not put the belt on Punk or Bryan or Rollins. Instead, those three account for what probably 800 days of the title over the last five years or so.
Rollins held the belt for so long until he was injured, so again let's not pretend like only guys who fit that supposed WWE idea of what a guy should look get pushed.
You're moving the goalposts to talking about creating talent. You said nothing has changed and only the guys with the look get the push, reality is those three are a very significant amount of total time spent holding the world title, guys like KO come in and can make noise now. Is he already World Champ? no, but he's already been making a good mark for himself and his "look" is horrible by the standards we assume WWE applies anyway. Aries got rejected for Tough Enough years ago because he was "too old", yet now he's on NXT.
But the roster is always going to cater to a range of talents and a range of tastes. It's never just going to be a bunch of indy style guys. What proportion of guys on the roster are just guys being pushed because of their look? not really that many. But the ones who are obviously stand out, particularly in places like this, because people disapprove so much. I don't like the Ryback's of the world either, but WWE isn't always the gushing over muscles fest that some wish to portray it as nowadays. Yes, the pretty one has been getting the big push at the moment, but again let's look over the history of who has been the champ over that stretch of time, it isn't all just pretty muscles.
If they wanted to just fill their rosters with ex college football players, college wrestlers and body builders then they could.
WWE always has a choice in who they want to push and who they want to employ.