Arizona State University can break its lease deal with the Arizona Coyotes if the NHL club or its owner violates certain terms on behavior, The Athletic reports.
Reporters Sean Shapiro and Katie Strang write the school can get out of the deal if the Coyotes or owner Alex Meruelo become the subjects of scandal or ridicule or fail to act "as a good corporate citizen."
Report: Arizona State can kick Coyotes out for poor behaviour
Arizona State University can break its lease deal with the Phoenix Coyotes if the NHL club or its owner violate certain terms on behaviour, The Athletic reports.
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According to the document, if the Coyotes or Meruelo become the subject of adverse publicity, contempt, scandal or ridicule for violating “widely held principles of public morality, failing to conduct its business affairs with a high degree of integrity and honesty and/or failing to act as a good corporate citizen,” Arizona State can get out of its deal with the Coyotes.
This includes media coverage of Meruelo and the Coyotes business practices, according to the document, and ASU can cancel the Coyotes tenancy if coverage is proven true and has damaged or could damage ASU’s reputation.
As a tenant, all advertising for the Coyotes will be temporary at the arena. The Coyotes will have full access to the center-hung video scoreboard and the ribbon board. They will also be able to change board advertisements for NHL home games at their own cost on game days.
The Coyotes will be limited in securing some partnerships. Oak View Group has signed a group of exclusive venue sponsors, which the Coyotes will be required to work with or refrain from selling in that space.
Additionally, according to the agreement:
- Any alcohol or beer advertisements must be approved by Arizona State.
- Arizona State maintains the right to object to any advertisement that is “not in good taste or is otherwise not in compliance” with ASU’s rules.
- Arizona State will receive the revenue from naming rights for the arena.
- The Coyotes will not be permitted to sell any temporary advertising that is a competitor or in the same category as whomever ASU sells naming rights to.
- In-ice advertising will be a revenue source for Arizona State, and the Coyotes aren’t allowed to modify the look of the ice surface – including the Arizona State logo at center ice — on broadcasts to protect ASU’s permanent advertisers in the building. It is noted that this doesn’t and shouldn’t impact opposing broadcasts filming at ASU.