Absolutely, it's the NHL who controls the fate of any franchise. And there are a lot of variables. One, the Canadian dollar is not certain. Two you have an owner in Ottawa who has burned every bridge with the city in building a new arena. Where do they find a home, and is the league willing to invest in their losses? You also have franchises like Buffalo or San Jose, who are starting on a downward trend. What is the capacity for big revenue teams, the top 12 say, to support the bottom in this league, with all revenues being on the decline because of Covid.
As for Winnipeg Chipman was able to show a revenue generating model on par with Nashville, with higher ticket prices. That's where Houston I think will have troubles. From what I remember the Dallas Stars have among the lowest price points for any NHL ticket, in a gate driven league. The Texas advantage is corporate support and no state taxes. And Winnipeg gave the NHL a significant merchandising bump, as any new franchise would. I think if you look at that angle Nordiques would probably generate close to $200 million in ancilliary revenues, in their first year, which is some much needed revenue in a revenue hungry league. I think the TVA share invested in the league broadcasting also goes up, which means more revenue.
But in terms of optics Houston makes a lot of sense, if they want to buy into the league at a lower price than expansion. What that price is isn't in my knowledge range, but usually when the NHL starts kicking tires on a market, there is some smoke. Fertitta has been mum since he said he didn't know if it would be a profitable market, and he is pretty tied up in the Rockets, so I don't what his liquidity is for an NHL franchise.
All that said, if the Coyotes get an arena in Tempe, the team stays in Arizona, no question about it.
Then the circling can begin around Calgary, who I think would be a market that is worth more than Arizona, so I don't know how that would play out for a prospective party like Fertitta.
For the Nordiques ownership group Ottawa would be their next target, and if you look at how poorly the Sens draw, not only at home, but on the road, there is some traction there. Fans who travel represent a significant revenue source, and we have seen a market like Florida advertise to them. Not to mention the fans who would travel to Buffalo, among other places.
It's an uncertain time, and all fans can do is speculate on how it plays out.