You really believe Keller has to perform on pace with one the best American hockey players of all-time... a true superstar.... or else he is a bust? Sheesh.... we are further apart on our opinions than I thought.
Sigh.
I never said Keller is a bust.
I am approaching Keller in this discussion as a team asset and a cog in our financial machine, not as a person. I am limiting my assessment to his production value versus his cost-to-retain or cost-to-acquire.
50 points is a good season for any NHL player. Period.
BUT - when it comes to asset management, you have to apply context. 50 points from Conor Garland is significant value, because you're currently paying him less than a million dollars per season. 50 points from Keller, whom you are paying
seven million dollars per season, is far lesser value, and that value will diminish even further once the No-Trade Clause kicks in, followed by the No-Movement Clause a couple seasons later.
If you are the general manager - that is to say, the asset manager of an NHL franchise - do you try to acquire Conor Garland, or Clayton Keller, and which asset has the higher price tag if you make the attempt? The clear answer is Garland. His ROI - even with an upcoming extension - is significantly higher. His production-to-payout ratio is much better than Keller's, and (as of this writing) his contract is not restricted by any clauses, which makes future planning and roster moves simpler.
If a GM wants to acquire Keller, he must reconcile the fact that he will be paying a premium paycheck to a player whose production does not warrant it, and furthermore he will be at the mercy of the player's agent if the gamble does not pay off for the team in a couple of years because of the NTC/NMC. Therefore, because the risk factor is much higher for Keller than for Garland, that GM will likely not desire to consummate any trade deal by sending a premium return back to the Coyotes.
In order for the ROI to square in Keller's contract, his value as a player has to increase significantly. Now, some might say that his comparable is
Evander Kane rather than Patrick, since the former's contract is $7M on a long term deal with a modified NTC, and if you look at the point totals between Evander Kane and Clayton Keller, they appear to be similar on the surface. However, Evander Kane plays a more well-rounded game, brings more size, and more positional flexibility to his production than Keller does. Keller's size and (at the moment) one-dimensional gameplay reduces his utility and limits his deployment in certain game situations. So yes, because Keller's contribution is so specialized, he will need to boost his point production past the
Evander Kane level and closer to the
Patrick Kane level for his contract ROI to improve sufficiently enough to reach "slight overpayment" or better status.
Obviously, context is key throughout this process. If Keller brings other intangibles to his game - leadership effects, for instance - then those also will help improve his contract's value. To this point, though, there has not been much evidence that he brings these elements to the table.
Therefore, my conclusion is that, if I am an NHL general manager and am in search of new assets for my team, Clayton Keller is far down on my acquisition list, because the way things stand, I don't want to be financially handcuffed long-term to an undersized, one-dimensional second-line winger. I can find much better value in other players, or I could recreate him in the aggregate for pennies on the dollar without sabotaging my team's longer-term roster composition and financial outlook.
I hope that this explanation sets fire to the strawman and explains my position sufficiently that we have no further misunderstandings.