It will come eventually, they talked about something like that in the press conference. Nadir Mohamed referred to it as "Pay for Play" My idea of it is this:
As part of your sports package from Rogers you pay a price for 5 options of specific sports or teams you want to watch. But you also have the option of buying more options at an extra cost ( i.e each extra option costs an additional 10 dollars a month). You get to choose NHL-Bruins, or NHL-Leafs, those channels are all Bruins coverage, games, content, interviews, same thing with the Leafs or any other team you pick. It's the future of television. It's the pure definition of consumer choice.