No, the NHL is to blame. Like someone said they clearly believe the Canadian market is shock resistant and under monetized. This is why they went for the monopoly, the NHL believes it can get away with it. As for Rogers, they are here to make as much money in over the next 12 years as possible, what happens after that is not their concern. Of course the deal is a high one, a monopoly is significantly more profitable because you have the market cornered, on the other hand it is bad for the product and bad for innovation. But like I said the NHL thinks Canadian fans can take the abuse, and hence they made this deal.