Absolutely no different than someone buying Browns or Indians-oh excuse me, Guardians-gear/tickets/etc..
I'm not a college football fan nor an OSU fan, but I've been to a few OSU football games and the passion/experience at one of those beats the hell out of a Tuesday night CBJ game vs. Calgary or most any Cincinnati Reds game. Sports provide "juice" to the fans whether they be professional or college. They're all entertainment products at the end of the day.
That being said, the hockey game shouldn't be overshadowed in any way by OSU. But Mike Todd should be the emcee