Collapse of Regional Sports Networks (Diamond Sports Group files bankruptcy, Warner-Discovery looking to leave business, Xfinity drops Bally)

Kirk Van Houten

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May 7, 2019
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The company said in court papers filed Tuesday that it reached a naming rights deal with Flutter-owned FanDuel, which will rebrand the Bally Sports channels just as the National Hockey League season has started and the National Basketball Association’s 2024-2025 season is less than a week away. Diamond Sports said in the filing that if it is able to emerge from bankruptcy protection, FanDuel will be a “long-term naming rights partner.” The new naming rights agreement would also give FanDuel the right to buy up to 5% of equity in the reorganized company and get performance warrants for up to 5% of equity. The agreement is subject to court approval.

In Tuesday’s court papers, Diamond said that while discussions with FanDuel began in February, it waited until it finalized agreements with the NBA and NHL to negotiate the final terms of the naming rights deal. A FanDuel representative declined to comment beyond the filings, and the specific financial terms of the agreement were not disclosed.

 

Scomerica

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Aug 14, 2020
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Seattle, Wa
Kraken moving over to Prime/Over the air channel feels like a game changer. They were on the Mariners RSN Root sports until this season which is an awkward channel to get. Guessing viewership should increase quite a bit due to that.
 
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wildthing202

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May 29, 2006
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You never hear how well timed Fox's exit from the RSN business was.

Well that was mostly because Disney had to sell them immediately after buying the movie & TV studios due to antitrust issues with ESPN and without Fox there wasn't really anyone else who wanted the RSNs, so their value pretty much tanked from there.
 

KevFu

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May 22, 2009
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Phoenix from Rochester via New Orleans
The entire TV industry did an unbelievably terrible job keeping up with ESPN in terms of sports on TV. CBS, Fox and NBC didn't launch their own sports channels until 10 to 15 years after ESPN had launched ESPN2 and successfully built an empire!

And the first one -- CBS -- wasn't even their own competing channel, they bought "College Sports TV" and just rebranded it as CBS Sports.

And NBC wasn't a competing channel either; they noticed OLN went from a channel people watched twice a year because they were flipping and saw either the Tour de France or "is that guy fighting a grizzly bear!?!??" to having like a million people watching playoff hockey and rebranded THAT into NBC Sports.

(FYI, I know the natural follow up is "yeah, but they dumped NBC Sports!" They really didn't "dump" NBC Sports. USA Network carried shows/movies produced by other studios, and with everyone launching their own streaming services and keeping their studio's output for themselves, USA went from having four studios to shop from to one. Putting sports on USA covered that loss of programming).

Also, I'm really curious as to why Diamond would keep the Marlins of all teams.
 

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