They can feel bad about it, but the concerted rebuild started when Hugo got on board. Using any other point to judge the rebuild is not the truth.
Year 3 of a rebuild isn't where we should be seeing a massive dynamic shift. Look at how long CBJ, Anaheim etc. have been in their actual rebuilds. They are still figuring it all out and in CBJ's case, look far behind us in terms of projected future outlook.
This is the rebuild we've asked for.. that means losing a lot of games, it means, taking a step, and then taking steps back, it means up and downs in team performance, in player performance, in effort, in execution.