And my God it just absolutely amazes me how quickly and how drastically Monday Night Raw changed. From the look, the music to the risque angles. I don't know what took place in the board meetings in the WWF but I'd have given anything to be a fly on the wall at that time when the decision was made, "We're gonna have to up the intensity of the violence, vulgarity, make more dangerous stunts and above all we need to make this as intense as possible. Fireworks, thrash music, alcohol, weapons, steel and sex appeal."
I don't know how long the transformation was in the works but blows me away that before Mania 12 it was for the most part a clean, crisp and pleasantly polished one hour of TV. They amped it up a little bit because "The Next Generation" was becoming a low-light of WWF programming. Yet by St Patrick's day 1997 Bret Hart is going on a profanity laced tirade, the next week he attacks The Rock and Michaels and gets on the latter's case about shooting for playgirl or whatever it was.
The only logical conclusion I have is that they must have planned the Attitude Era as soon as Nash and Hall left for WCW or at least said, "What are we gonna do about this?"