I think the reasons the attendance is up is due to
- some winning football games
- getting a chance to finally see Ford at the controls, as well as getting rid of Jones
- excitement over the new owner and wanting to support him and his vision for the organization, as well as getting rid of the people who have led them into this mess (BDO)
- the distinct possibility of a change in name/branding which has been supported by strong rumours from multiple sources, and even cryptically hinted at by LT at the news conference. Sales of Elks jerseys for half price and other newer forms saying only EE or Edmonton have created some smoke. IMO, people are responding to potential change and hope for the future.
I could have used "The Champ" style of persuasion, but not sure that would have been a good look.