Simple in concept, not design. Same as the Kings original logo. That is noisy all over the place, but the concept is simple and straightforward.
No city name, no initials, no extra-crap all over the place. Just a straight-forward logo. You don't have to tell viewers where you are from. This isn't the 1930s and 1940s, where there was no television and spectators coming to the baseball parks didn't necessarily know who the opponent was that day.
You might have to with the Kings considering how often local media gets it wrong.