Twelve students in the Sport Event and Facility Management class, will “take-over” the Heat’s game and work with Heat staff on all aspects of the business including ticket sales, sponsorships sales, marketing and event operations.
“We’re excited to work with Professor Pete Schroeder and this talented group of Pacific students to get real-world, hands on experience in managing and planning an event of this magnitude and helping us grow our event presentation business” Heat CEO Brian Petrovek said. “All 12 of these students have an interest in becoming the next crop of successful sports executives, and the experience they’ll receive will give these students a leg up as they determine what aspect in the sports and entertainment industry they’d like to pursue as a full-time career.”
Students will work in small groups with Heat staff members in their specialized areas, determining everything from ticket packages and corporate partnerships, writing and executing a game script, marketing strategy and messaging and much more.