You say that, but it's bringing him some notoriety... otherwise there wouldn't be a thread about him. That's possibly a favour.
Nah, that's putting unnecessary pressure on a 13-year-old.
Sure, he has impressive individual skills... but that alone will not get you to the NHL.
How does he look in a game? Can he play collectively? What's his on-ice awareness? Can he anticipates on the ice? How is his skating compared to his peers? What kind of person is he?
I do not care if he can dance around guys at 13. Many kids can.
Skill drills can be impressive, but that does not mean he is a good hockey player. Just that he has individual skills. Might be enough to dominate at his age, means squat later if he does not have the proverbial "tool box".
Essentially, setting up an IG account and trying to pimp your 13-year-old is pretty freaking stupid. He'll get the big head AND will face tremendous additional pressure.