BioSteel replacing Gatorade as NHL official sports drink

[CTHabsfan]

When I hear biosteel I don’t think of a drink.. Gatorade is like kool-aid…

All the more reason for BioSteel to become a sponsor.

 

[joelef]

so a niche energy drink company thinks it a good idea to go wuith a league that dosent market it star players and has the worst amrketing deparment ever?

 

[Three On Zero]

Biosteel has got to be one of the worst tasting “sports drinks” out there

 

[tp71]

It was what was actually in the gatorade bottles actually. I enjoy Biosteel way better and its a far better option calorie and sugar wise.

 

[awfulwaffle]

Got my first biosteel, and the mixed berry is actually pretty good.

 

[StreetHawk]

It was what was actually in the gatorade bottles actually. I enjoy Biosteel way better and its a far better option calorie and sugar wise.

Will be interesting to see the post game pressers as I believe most of the time I see players and coaches drinking water after the game. Either Dasani or Aquafina depending on whether Pepsi or Coke is the sponsor.

 

[joestevens29]

Will be interesting to see the post game pressers as I believe most of the time I see players and coaches drinking water after the game. Either Dasani or Aquafina depending on whether Pepsi or Coke is the sponsor.

I remember years ago Chara got shit for drinking a coke or pepsi when he was sick. All he did was put it in the proper sponsored bottle after, lol.

Pretty big for Biosteel though. I know they have some pretty big athletes already in varying sports, but continuing to grow like this really should take them to a new level. Just really intriguing how the company started out and where it's gotten to today. Never easy to bring in another sports type drink and go up against the competition. Hopefully this means it'll be a little easier to come by, as I know it's tough to find at times.

 

[LadyStanley]

It's not supposed to (necessarily) "taste good", it's supposed to replenish electrolytes, hydrate, etc.

 

[SupremeNachos]

I ordered some sample boxes and so far I've enjoyed them. Gatorade tastes better, but with how much liquid I go through during the summer at work and at home I'd rather not ingest all that sugar.

 

[CharasLazyWrister]

Never heard of it.

I drink one thing when playing sports/exercising. Good ol H2O.

 

[krown]

I have two boys that play minor hockey (Canada) and every kid in our association drinks water or Biosteel during games and practices. Very few drink Gatorade unless it's a treat after a game. Perhaps the NHL sees them tapping into what the kids are doing rather what their dads/moms are doing.

 

[roflstomper]

Pedialyte sport > all.

 

[Andre Palot]

Biosteel sounds like something you put in a car to fuel up.

 

[Look Up]

Biosteel sounds like something you put in a car to fuel up.

Would be a great name for a probiotic.

 

[MarkusKetterer]

I ordered some sample boxes and so far I've enjoyed them. Gatorade tastes better, but with how much liquid I go through during the summer at work and at home I'd rather not ingest all that sugar.

That’s the point. It’s sugar free. It’s sweetened with stevia, as opposed to sugar or aspartame.

I don’t mind it, but I prefer coconut water.

 

[OG6ix]

Gatorade is a huge player in sports. I'm disappointed for the NHL that they lost them. Even Powerade would have been better than Biosteel.

 

[awfulwaffle]

Gatorade is a huge player in sports. I'm disappointed for the NHL that they lost them. Even Powerade would have been better than Biosteel.

Why exactly though? $$? I don't think we'll ever know the $$ amount(you can compare financial statements sure - at advertising expenses and compare gatorade's year over year and biosteel's). But beyond money, what is the issue? Just brand name recognition? Gives "legitimacy" to the league based on their sport drink of the NHL? Kind of a minor thing to be disappointed about IMO.

 

[OG6ix]

Why exactly though? $$? I don't think we'll ever know the $$ amount(you can compare financial statements sure - at advertising expenses and compare gatorade's year over year and biosteel's). But beyond money, what is the issue? Just brand name recognition? Gives "legitimacy" to the league based on their sport drink of the NHL? Kind of a minor thing to be disappointed about IMO.

Gatorade branding is very powerful for sports. The commercials themselves are massive as they usually have a mix of athletes. I don't believe I've ever seen a commerical for Biosteel and if I did it did not pop out.

 

[Deadpool8812]

Gatorade branding is very powerful for sports. The commercials themselves are massive as they usually have a mix of athletes. I don't believe I've ever seen a commerical for Biosteel and if I did it did not pop out.

Haven't seen a Gatorade commercial in years

 

[OG6ix]

Haven't seen a Gatorade commercial in years

I see them all the time - even online on platforms like Youtube and even those pop up ads on websites.

 

[Deadpool8812]

I see them all the time - even online on platforms like Youtube and even those pop up ads on websites.

You should invest in adblocker then

 

[awfulwaffle]

Gatorade branding is very powerful for sports. The commercials themselves are massive as they usually have a mix of athletes. I don't believe I've ever seen a commerical for Biosteel and if I did it did not pop out.

Well Lakers seem to appreciate biosteel.

Los Angeles Lakers trade Gatorade for BioSteel to fill team's bench sponsorship

BioSteel will have exposure on the Lakers bench and in-arena signage at Staples Center. Beverage deals with top NBA teams can range up to $5 million per year.

www.cnbc.com

Old story, but I think people are overblowing the whole Gatorade versus BioSteel thing.

 

[OG6ix]

You should invest in adblocker then

I do but I have to disable it for some sites (or pay to keep it on).

Well Lakers seem to appreciate biosteel.

Los Angeles Lakers trade Gatorade for BioSteel to fill team's bench sponsorship

BioSteel will have exposure on the Lakers bench and in-arena signage at Staples Center. Beverage deals with top NBA teams can range up to $5 million per year.

www.cnbc.com

Old story, but I think people are overblowing the whole Gatorade versus BioSteel thing.

That's one team but Gatorade has all the major sports and WNBA lol.

 

[awfulwaffle]

I do but I have to disable it for some sites (or pay to keep it on).



That's one team but Gatorade has all the major sports and WNBA lol.

Key thing is that the one team is arguably the biggest brand in the NBA.....

 

[Deadpool8812]

Gatorade is just getting by on its past history. Who cares if the NHL isn't with them anymore