Biased media coverage in Canada

[BayStBullies]

Maybe they know the two Jets fans in their audience will hate watch the entire time anyway?

 

[Deno]

Just don't watch.

That's what I do. Except when the Jets are on TSN 3 I never watch TSN. The fact that I cut my cable cord almost 10 years ago has something to do with it also.

 

[KeithIsActuallyBad]

Hockey media has always been absolute tripe. Just another facet of sports in which the NHL is laughably far behind.

 

[Midnight Judges]

I think the OP makes a reasonable point. From a marketing perspective, the NHL isn't as opportunistic as it could be.

They could have played up that match-up more, and why not? What is there to lose?

 

[34]

It’s all about the clicks.

You’ll always see an Auston Matthews injury update before a story about a thrilling game featuring another Canadian team.

That is because Toronto bank rolls the NHL. Don’t fool yourself.

 

[benfranklin]

Lol, better than the States. Its Lebron, Tiger, random NBA dunks, and the Chiefs.

 

[Greatzsky 99]

After the NHL left ESPN in America and their hockey coverage turned pathetic, I realized these aren't news media efforts, but marketing efforts, created for the purpose of promoting their programming.

It's only gotten worse since then on all networks, now that the advertising revenue in traditional media is shrinking.

Its still a lot of money in advertising

 

[VivaLasVegas]

Fully aware of that. Probably could be paused for 1 friggin night when the 2 best teams in the league play each other.

Probably a function of the season being so long such that individual games are inherently watered-down except for local coverage. Unlike the NFL where a mid-season big game can decide playoff position because they have so few games, with the NHL a "big game" is just another two points in a mid-season game in a very long season that will be utterly forgotten by the end of the week and which may ultimately affect nothing, i.e., is the two points from beating the Oilers really any more important than if the Leafs had beat the Ducks instead?