Auston Matthews is the new spokesperson for PRIME

[Ezekial]

Regardless of how garbage Prime is and how big of a tool Logan is...

KSI & Logan are marketing geniuses.


He also scammed people out of their savings with some Crypto

They really spotlight how low the entertainment bar and intelligence level of the average person is.

 

[LaCarriere]

This was related to the version that comes in the smaller cans though....not the normal drink

I dont think the size of the can or bottle matters.

Just more than 180mg of caffiene isn't allowed in a single, packaged drink.

Otherwise companies like monster would just start selling 2L bottles, with the upwards equivalent amount of caffiene that a 473mL(16oz) can has.

 

[ViD]

Why are people so angry ?

The guy gets paid to simply advertise a sports drink

As easy money as it gets, good for him

 

[Allie Kitsune]

I would never sell my soul to Logan freaking Paul like that.

 

[Crosstraffic]

Didn't he also film a guy hanging from a tree and post it to social media for views?

Sure did in 2017, went to Japan's Aokigahara forest near Mount Fuji and found someone hanging from a tree and he and his hangers on decided to make jokes about it.

 

[Gordon Lightfoot]

Logan Paul is a scumbag that has swindled millions of dollars in failed crypto projects like Crypto Zoo and Dink Doink. Also marketing that Prime garbage to children.

Ahh, I see. ****tty person, I can see why people would be annoyed about this.

 

[Cursed Lemon]

lmao @ certain people

"Why is this a problem? It's going to grow the game!"

Are you telling me there are NO people out there popular with kids who haven't scammed people out of millions of dollars and literally desecrated the dead?

 

[GunnarStahl]

Didn't he also film a guy hanging from a tree and post it to social media for views?

Yup

 

[BLNY]

Why are people so angry ?

The guy gets paid to simply advertise a sports drink

As easy money as it gets, good for him

Would seem it's more about the people behind Prime than the product itself.

 

[abax44]

They have an elite lineup of athletes now. Volkanovski and Adesanya from UFC, Haaland from Man City and now Matthews.

Smart marketing.

NHL should hop on board if they want to get popular with younger people tbh

It's a terrible hydration drink, you're actually much better off with Gatorade.

 

[GunnarStahl]

lmao @ certain people

"Why is this a problem? It's going to grow the game!"

Are you telling me there are NO people out there popular with kids who haven't scammed people out of millions of dollars and literally desecrated the dead?

To be fair nowadays it seems every big internet superstar has some amount of baggage, Logan is just a particularly bad offender. The only one I can think of with a squeaky clean record is Mr. Beast.

 

[HockeyVirus]

IDK what prime is or why people are offended unless this is just an attempt to laugh at the Leafs over really nothing again

 

[EchoesoftheEighties]

It's a terrible hydration drink, you're actually much better off with Gatorade.

Hydration is basically overhyped Gatorade. Overall it's meh but I actually don't mind the energy drink.

Logan is a douche, KSI is hit and miss but it's great for Matthews brand. BioSteel sponsors McDavid and they're basically bankrupt whereas Prime is growing at an insane rate. This is only good for Matthews and the NHL IMO.

 

[Sheppy]

IDK what prime is or why people are offended unless this is just an attempt to laugh at the Leafs over really nothing again

Yeah, that's always what it is.

I don't think people are offended, just calling it as it is. The guys behind it are scumbags (KSI to a lesser extent)

 

[The Gr8 Dane]

Bahahahahaha the jokes write themselves man

 

[GOilers88]

LOLOL

Wasn’t this stuff banned by the Canadian government for misleading packaging or something like that?

I thought it was banned in the UK though I may be mistaken.

It has way more caffeine in it than listed. Just another super bad energy tonic for kids to drink, cause why not.

 

[abax44]

Hydration is basically overhyped Gatorade. Overall it's meh but I actually don't mind the energy drink.

Logan is a douche, KSI is hit and miss but it's great for Matthews brand. BioSteel sponsors McDavid and they're basically bankrupt whereas Prime is growing at an insane rate. This is only good for Matthews and the NHL IMO.

The branding is hot, so could be good for the NHL. The hydration drink is trash - no sodium and no sugar kind of defeat the purpose of a hydration drink.

 

[enthusiast]

At least it’s not Powerade with all the blood on Coca-Cola’s hands

 

[Three On Zero]

LOLOL

Wasn’t this stuff banned by the Canadian government for misleading packaging or something like that?

False

There was an issue with importers bringing it into Canada when the energy drink version contained more caffeine than Canada allows. But this stuff is in almost every gas station

 

[Rob Brown]

Yeah, that's always what it is.

I don't think people are offended, just calling it as it is. The guys behind it are scumbags (KSI to a lesser extent)

I can see why people would be bothered about this because Paul is a douche, but yes, usually that is exactly what it is.

People in this thread are also obsessing way too much over the energy drink when he is holding the hydration drink bottle, which is the only Prime product I've seen in stores in Canada.

 

[Sheppy]

I can see why people would be bothered about this because Paul is a douche, but yes, usually that is exactly what it is.

People in this thread are also obsessing way too much over the energy drink when he is holding the hydration drink bottle, which is the only Prime product I've seen in stores in Canada.

There you go. You could have just left it there.

I don't think anyone is obsessing over it. Just that aligning yourself with a piece of shit like that should warrant criticism, smart or not.

This isn't a "Lets make fun of Toronto" situation that you guys think it is.

 

[Pierce Hawthorne]

From a business perspective, honestly great for the league, should legitimately provide a boost to league recognition and perhaps viewership and probably from the right age group.


From a human perspective, the Pauls are absolutely trash humans and their audience likely isn't much better generally speaking... They really aren't who I want to see the league associating with and this kind of sucks to me. Definitely devalues my opinion on Matthews.

As a BBA graduate and current marketing specialist I would love to see the numbers over the next few months/years to see what kind of impact this actually ends up having on the league and revenue numbers.

 

[Rob Brown]

There you go. You could have just left it there.

I don't think anyone is obsessing over it. Just that aligning yourself with a piece of shit like that should warrant criticism, smart or not.

Willing to bet that when Matthews signed with RBC people torched him for that, too.

By 'obsessing over' I meant that people are over fixating on the caffeine issue in Canada when that product isn't even sold here to the best of my knowledge, and if it is I've never seen it. I've only ever seen the hydration drinks.

 

[Team_Spirit]

The can says energy drink but the twitter handle says *prime hydrate* and they sign athletes. Confusing messaging.

Drinks with no sodium or sugar do not hydrate.

 

[dahrougem2]

You want to market your stars to younger people and different demographics, well here you go.

People might not like it, but there is no denying the star power and mainstream appeal of Paul/KSI. They reach millions upon millions every day.