SOVIETS WEAR ADS
The lure of capitalism has caught up with the Soviet national hockey team.
For the first time ever, team players wore advertisements on their jerseys during recent exhibition games with Sweden. The sweaters carried the logo of a Swedish computer firm.
The Soviets were paid a reported $15,000 to wear the ads.
The head of the Soviet State Sports Committee’s ice hockey section, Anatoly Kostryukov, said Soviet athletes will continue to wear Western ads on their uniforms, as long as they don’t contain political slogans or promote consumption of tobacco, alcohol or pornography.