When you own the damn team, it's obviously the team you try to market the most. Will be interesting to see how TSN which is the most Toronto centric market turns when Rogers takes over full control next year. Maybe they will turn to their #2, the Habs, the team they make documentaries about.
Jets are always going to be under the radar. I think it's a good position to be. Less pressure for sure.
Hockey soccerfied. Stick toss a bonus