It goes beyond that. The decisions of the franchise, from Dubas to Keefe and even the character vets they brought in go a long way towards giving the club a reputation as one of honour. When you are a franchise that players trust and respect, you will find winners wanting to be part of your club. This was something that old Leafs fans saw disappear in the Ballard years.
What do I mean by that? Dubas trading Lehtonen to the Blue Jackets because he felt he wasn't going to get an opportunity here. This to me is a big deal. The same went with Leivo when he was traded. I believe you should not railroad a guys career. If you can't or won't use a player, find him a home if someone will give him a shot.
When Galchenyuk was picked up, Dubas had a conversation with him and then as he kept his end of the bargain going to the minors, working hard, staying positive, the Leafs kept their word and called him up. Ditto for Keefe. I thought Gally should have started this post-season, but, if he didn't, as Keefe stated today, he kept his word and he is in the playoff lineup now. Keefe admitted it was a tough conversation, but, as promised, he's here.
It's important as people and sports franchises in this silly entertainment business to ensure that their word is their bond. Be a franchise of character and straight talk with players. Don't be sneaky or play head games.
This Leafs team hasn't achieved anything yet. They are one win away from taking a first step. If they are to have a deep run, many different players will have a say in the success.