GDT: #48 - 04/27/2013 | New Jersey Devils @ New York Rangers | 3:00 PM - NBC

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I'll never get why the game time isn't the time when the puck drops. Why even bother calling it a 3 PM start when it simply isn't.
 
Because then no one would watch the commercials beforehand...

It works here in Europe pretty well. And in soccer there aren't even commercial breaks during the game and yet they collect more than enough TV money.
 
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