The problem with Atkins is that he doesn't have the intelligence, knowledge, judgment, etc to know who to go after. You have to discriminate who you're going to go after or you end up looking like a fool and embarass yourself, your team, and your city.
He's like the nerd who has wads of cash, flashes it in front of every pretty girl he meets, thinking that'll make her overlook the massive acne on his face. Oh they may string you along, use you even, but in the end they'll break your heart cause they don't want your money if it means getting in bed with you.
Players see this organization for what it is...barren farm system, poor offence, last in the division, bonehead management decisions in playoffs, can't sign players they've developed, etc. Atkins is an arrogant idiot who thinks he's the smartest executive in baseball. And you want superstars to sign here? Not even if the cash you offer them is more than the competition. Sorry nerd.