2023-24 Professional Women's Hockey League (PWHL) News

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Yeah, no.

It's hard enough to market women's sports to the North American market (or anywhere, really) so why make it harder on yourself? Why have no logo and no team name, no mascot... NOTHING save for team colors and generic sweaters?

These are questions that the "women's hockey journalists" out there need to be asking Kasten and the PWHPA.

Agreed.

On one hand I like the idea of letting the stuff develop organically. After all, nothing else is worse than a startup league hiring the same graphic designer to do the whole league and having all the logos end up looking kind-of, sort-of the same.

But on the other hand, the near-total lack of identity is not going to do much to drum up fan interest or enthusiasm. I don't think those jerseys are going to be flying off the shelves.
 
Agreed.

On one hand I like the idea of letting the stuff develop organically. After all, nothing else is worse than a startup league hiring the same graphic designer to do the whole league and having all the logos end up looking kind-of, sort-of the same.

But on the other hand, the near-total lack of identity is not going to do much to drum up fan interest or enthusiasm. I don't think those jerseys are going to be flying off the shelves.

Yup.

They had established brands in five of six markets, and they threw that away because.... why exactly? Because they didn't want to be linked to the predecessor leagues?

Well, if they didn't want to look like a bunch of fumblef***s, they should have had branding ready to go. Then people be talking about teams and players instead of yet another half-assed effort to form a professional league for the world's best female players.

This league will last two seasons, tops, before folding, with another half-assed league that follows it.
 
Yup.

They had established brands in five of six markets, and they threw that away because.... why exactly? Because they didn't want to be linked to the predecessor leagues?

Well, if they didn't want to look like a bunch of fumblef***s, they should have had branding ready to go. Then people be talking about teams and players instead of yet another half-assed effort to form a professional league for the world's best female players.

This league will last two seasons, tops, before folding, with another half-assed league that follows it.

In some respects, not all that dissimilar from the early years of men's pro hockey. It takes a while to get these things going.
 
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In some respects, not all that dissimilar from the early years of men's pro hockey. It takes a while to get these things going.

That's a big of an apples-to-oranges comparison, don't you think? Even if you consider modern men's pro hockey to have started in 1967 with the NHL's expansion, that's still 56 years ago.

While a lot of minor pro hockey has, over the years, drawn a crowd of fly-by-night scam artists and wannabes as owners (and the NHL has too - John Spano, anyone?), the reality is that there is enough knowledge and expertise out there that a purported "best league in the world" shouldn't fumble around the way the NWHL/Phantastic Hockey Fail/PWHL have over the past few years.

There is a market for professional women's hockey, just like there is for Single-A hockey. It's much smaller than the market for high-level men's hockey, but it exists.

But the owners, operators, and leagues do themselves no favors when they don't structure their business the right way, obtain sufficient capital to operate, or, you know, do the leg work when it comes to marketing - and that's when you get "organizations" without team logos and generic "city name diagonally across the front" jerseys.

The players, who are world class athletes, and the fans, who have supported women's hockey with their hard-earned money, deserve better than this.
 
That's a big of an apples-to-oranges comparison, don't you think? Even if you consider modern men's pro hockey to have started in 1967 with the NHL's expansion, that's still 56 years ago.

While a lot of minor pro hockey has, over the years, drawn a crowd of fly-by-night scam artists and wannabes as owners (and the NHL has too - John Spano, anyone?), the reality is that there is enough knowledge and expertise out there that a purported "best league in the world" shouldn't fumble around the way the NWHL/Phantastic Hockey Fail/PWHL have over the past few years.

There is a market for professional women's hockey, just like there is for Single-A hockey. It's much smaller than the market for high-level men's hockey, but it exists.

But the owners, operators, and leagues do themselves no favors when they don't structure their business the right way, obtain sufficient capital to operate, or, you know, do the leg work when it comes to marketing - and that's when you get "organizations" without team logos and generic "city name diagonally across the front" jerseys.

The players, who are world class athletes, and the fans, who have supported women's hockey with their hard-earned money, deserve better than this.
I actually genuinely agree with you, for the record.

There's little reason to not have this all figured out, and they're not doing themselves any favours in terms of marketing by having no true branding.
I just don't think it's enough to damn the league, for me.
We've seen enough minor teams come and go with flashy, catchy, clever marketing gimmicks and branding. It only does so much.
 
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I just don't think it's enough to damn the league, for me.

Of course, it's not really your opinion (or mine) that matters - it's the opinions of the fans who buy the tickets and the sponsors who buy the advertising.

That said, anyone with any experience working in hockey in the ECHL or a better league can take one look at this and know instantly that they're f***ing this up royally.
 
THN, through thick 'n' thin ...
PWHL Rumblings: Quiet Weekend Precedes A Busy Week, Injuries Continue

Despite this weekend being quieter than most, there's still a lot happening in the PWHL, including injuries, players impressing, new hirings, and first cuts coming.

After the first week of training camp, a few teams are entering a quiet weekend, particularly PWHL Toronto who is taking a four day break, while other teams took only a single day off for American Thankgiving...with the exception of Ottawa who continued their preparations.

Teams are in the final week before cuts need to be made, and are only days away from facing off against each other at the league wide preseason camp in Utica, New York.

Here's a look at what's happening across the PWHL ...

Read more at: https://thehockeynews.com/womens/pwhl/pwhl-rumblings-quiet-weekend-precedes-a-busy-week-injuries-continue
 
The bevahio(u)r makes me wonder whether THN's owner Roustan Media has some bigger stake in the PWHL. :huh:
Well if they don't cover it, they'll be criticised for it. So they may as well.

Not that they must be spending much anyway. Do they have anyone else but Ian Kennedy writing on it?
 
Does this league have a tv contract with ESPN’s many spinoff channels?
This late August Sports Business Journal article reported: "(PWHL BoD member Stan) Kasten said he has charged the PWHL staff with forging a media rights agreement that ensures all league games are available for fans to watch live via either streaming or linear TV." This CBC piece from November 15th updated the status: "Negotiations are ongoing with potential media partners in Canada and the United States. Kasten said 'an awful lot, if not all' of the PWHL's games will air on linear television in addition to streaming."

Meanwhile, don't rush 'em. Play isn't slated to start for more than a month from now ... maybe ... "(CBC) Kasten said yesterday that the (24-game regular season) schedule is '98 per cent done,' with 'specialty or neutral-site events' the only dates left to be finalized." :popcorn:
 
All home openers dates have been released.



Well, four out of six openers are actually in the cities the teams claim to represent, so there's that.

But Lowell ain't Boston, and Bridgeport definitely ain't New York.

If New York plays in Bridgeport, that'll be ok - they will have a lot of girls hockey teams to sell group tickets.

Not so sure about the Boston team playing in Lowell...
 
Well, four out of six openers are actually in the cities the teams claim to represent, so there's that.

But Lowell ain't Boston, and Bridgeport definitely ain't New York.

If New York plays in Bridgeport, that'll be ok - they will have a lot of girls hockey teams to sell group tickets.

Not so sure about the Boston team playing in Lowell...
Plenty of youth hockey presence in Lowell & its surrounding areas, plus the UMass influence. They'll do fine if the League does fine.
 
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Plenty of youth hockey presence in Lowell & its surrounding areas, plus the UMass influence. They'll do fine if the League does fine.
UMass-Lowell is a commuter school, and not a good one, in a city an hour outside of Boston in the most sparsely populated of the Boston suburbs. It's not an easy trip from most of the metro and the population base up that way isn't particularly wealthy or concentrated.
 
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