jetsmooseice
Up Yours Robison
- Feb 20, 2020
- 1,954
- 2,538
Yeah, no.
It's hard enough to market women's sports to the North American market (or anywhere, really) so why make it harder on yourself? Why have no logo and no team name, no mascot... NOTHING save for team colors and generic sweaters?
These are questions that the "women's hockey journalists" out there need to be asking Kasten and the PWHPA.
Agreed.
On one hand I like the idea of letting the stuff develop organically. After all, nothing else is worse than a startup league hiring the same graphic designer to do the whole league and having all the logos end up looking kind-of, sort-of the same.
But on the other hand, the near-total lack of identity is not going to do much to drum up fan interest or enthusiasm. I don't think those jerseys are going to be flying off the shelves.