Not choosing Ovechkin doesn't surprise me as much, as it seems like his "star power" (not his actual on-ice performance, but his off-ice marketability) has been diminishing recently as compared to others who are getting more of a marketing boost (Patrick Kane, for example), but Crosby is absolutely a surprise. They finally have a healthy Crosby going to the ASG and they don't name him captain - total surprise from a marketing standpoint.
As for the choice of Toews - I'm a Hawks fan and Toews is one of my 2 favourite players, but I think they should have chosen someone else who's more likely to show a bit of their real personality, and also because I think they've shoved the Hawks and Toews in enough people's faces lately. That said, I'm personally happy since I'm a Hawks and Toews fan, but I can see why everyone else is displeased with this choice.
I know they had to choose a Columbus player as captain, but I'm also surprised that the NHL was able to restrain itself from choosing Crosby and Toews as the captains given all the stupid Crosby vs. Toews crap that the media was spinning out half a year ago and the fact that both are poster boys of the NHL.
As for the draft - for fun, I'd personally like to see Toews/Getzlaf/Nash try to draft as many of their Team Canada (Olympics) teammates as possible (except for Doughty since he's on the other team) instead of just drafting all of the Hawks players.