Devils Dominion
Now we Plummet
Great post ... saying there is no benefit is short-term thinking ... building the Brand while creating long-term loyalties amongst a fan base only makes sense and shows you are never just sitting on your laurels ... doing anything towards cultivating future "die-hards" only makes good business sense.
Solid post.
Penny pinching and soley focusing on hard dollar returns is foolish when trying to grow a fanbase that has 3 other franchises all in short drivable distance.