Buy into what? You don't trust Burnsides reporting? That McDonalds thing alone blew my mind.
As for Brooks tweet, exactly, hive and take, but Bettman blew up and walked away at that point, yet if they kept negotiating maybe this ends a month ago.
Fehr said they were close.....
Buy into the fact that those who run the NHL are in fact morons. Cnsidering the fact that they made it into and now run a multibillion dollar business, I persoally don't think they are.
Burnsides is great. Is the article spot on? Hard to say, only time will tell. McDonalds is still a sponsor of the NHL I believe? As well as a sponsor of FIFA, the NFL, the Olympics, yada yada yada. They sponsor lots of stuff. What exactly did the NHL lose with McDonalds? And I wouldn't worry about NBC either, they have a long term contract and now there's a long term CBA. Continue to grow the sport in the States (which the NHL is very very good at btw), and NBC will be happy. That's huge for sponsors, 10 years...
There are fan boycotts... well it all comes down to choice, how many other choices do most have for hockey? Not many. They'll have to win the casual fans back, but they're casual, that's how it usually goes. We're still on HF talking about how mad we are at the NHL. We're still talking about supporting the Bruins while in the next breath proclaiming our disdain for JJ and Co. and vehemently saying will never put another dime in his pocket (which is funny, because you can't support the Bruins without doing so).
There is about to be a shortened season, and shortened seasons mean more meaningful games, less time before trade deadline day, less time before the playoffs, etc... Changed financials mean more likely hood of deals.
No offense to Mr. Burnside meant, I just don't think the NHL or owners will suffer for this missed half season to the extent some... hope (not saying Burnsides hopes it suffers, I doubt that's the case at all, some just seem to glomb onto this article with glee thinking doomsday scenarios)?
And please, don't get me wrong. I'd love to give both players and owners a piece of my mind and show them my displeasure with these lockouts. The only way I can do that is to stop watching hockey and being so emotionally invested in it however, so I guess I'll just have to settle for sending them unhappy thoughts while smiling and sending them my money. Sad truth, but truth all the same.