Whether they changed how they were doing it, I’m not sure, maybe it would’ve been Balor/Roman at Summerslam, but Roman to my recollection was always putting him over. That match was the first night of the post-draft ‘new era,’ so putting over new people was the plan, and more people were going to watch that show than Summerslam. It wasn’t just another Raw, that was a big show to them.
I’m foggy remembering the details by now, but I do recall that Balor/KO for the title was the plan later, because Jericho/KO for the Universal title was supposed to be at Wrestlemania. I don’t think Roman was ever going to win the title that soon after dropping it, you’ll remember that year is when he fought Undertaker, he didn’t need the title.
Vince was very intrigued by the Demon, that was August, they wanted Balor hot so kids would want to get all his merch for Halloween. Don’t know where that left him for WM though, they probably didn’t get that far with him.
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