I find it strange that several posters seem to feel that the quality of the players is less important than what the tournament is called, how long it has been in existence etc. So far it seems like everyone that feels this way is in Europe. Not sure what that means, just an observation.
By this logic, the 1976 Canada Cup wasn't worth watching, after all it was "plastic/coated" garbage with no history, certainly couldn't stack up to the Spengler Cup, the WHC, the Olympics etc. Then again, I watched it, thought it was great and I'd say it was the greatest hockey tournament ever played up to that point. Then again, another poster has said that the Canada Cup was poor hockey, around the level of an all-star game. Then again, that poster didn't watch the tournament, I guess some people are so confident in their superior knowledge that they can act as authorities on subjects they know nothing about. Oh well, to each his own I guess.
The World Cup is basically a continuation of the Canada Cup. I don't think it'll ever be as dramatic as it was after all, there's no more mystery as there is no more iron curtain etc. and the worlds best players play together in the NHL. Still, the Canada/World Cup has always been hockey at a very high level, I suspect it will be again this time around. But hey, if some people will ignore because it doesn't quite stack up to the Spengler Cup, that doesn't bother me at all.