The iihf and the olympics don't share the revenues so why should the nhl?
The IIHF sure does share its revenues. Its entire purpose is to grow the sport and support tournaments across the globe. Profits from its major tournaments go directly to fund development programs and national federations, as well as cover the dozens of annual lower level international tournaments which cost them considerable losses - all in the name of furthering and fostering the game.
We all know how horribly corrupt the IOC is, so there's no point including them in any discussion. The only benefit of them is the exposure.
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