Last CBA ratified in 2019. 8 years
Union has a list of wants. New TV deal and a lot more attention on league.
This and all of their ad revenue deals and sponsorships are based on deals made prior to last year. So the WNBA and the players aren't getting all of the money that they could be until the renegotiate or those deals come to an end. But the sponsors have no impetus to renegotiate such a deal that that is heavily in their favor.the big thing that everyone ignores in the revenue argument is the league has to pay back investors.
other sports leagues are straight forward, the revenue goes to the league/teams or the players. But the WNBA has private investors helping fund it and they need to get their piece of the revenue as well, its not 2 groups splitting up the revenue its 3.